This is Unicorn is a full-service Amazon agency that was gearing up for a major product launch for their client in the makeup and skincare market. They needed to hit the ground running and position the product in a highly competitive space.
Using fern's KW Harvesting tool, Unicorn shifted from a biweekly manual Search Term optimisation process to a daily automated one. This increase in optimisation frequency allowed Unicorn to quickly identify high-converting search terms and build momentum in a competitive niche. As a result, they were able to scale campaigns efficiently and successfully launch the new product, exceeding their client's ambitious goals.
“KW Harvesting has really made a huge difference in our product launches. Before, the manual process would take me over an hour, which meant I could only do it once or twice a month. Now, with fern discovering new converting search terms daily, it takes hardly any time at all. This has allowed me to expand campaigns much more quickly and gain a deeper understanding of our audience.”
- Ksenia, Ads Manager at This is Unicorn
Thanks to fern's KW Harvesting tool, Unicorn's team could shift from a laborious biweekly process to an efficient, one-click daily operation. This meant they could quickly spot which search terms were actually converting, cutting down the guesswork and boosting their confidence in the campaign strategy.
By knowing which STs convert, Unicorn could immediately target them as keywords, cutting short the test-and-learn-phase, crucial in a pricey, competitive niche. This daily optimisation meant they could adapt almost in real-time, putting their budget where it mattered most and scaling their campaigns with confidence.
Unicorn was able to reach specific sub-audiences more effectively. This didn’t just optimise their PPC spend but also helped them create tailored headlines and creatives that resonated with their target customers, leading to a notable increase in CTR and conversion rate.
Traditional product launches can be slow and costly, full of trial and error. But with fern, Unicorn had the direction and confidence to move quickly and build the necessary momentum. This rapid optimisation helped them avoid the pitfalls of slow launches and stalled BSRs, allowing them to achieve the client’s ambitious goals and hit profitability targets faster.
In short, fern empowered Unicorn to accelerate their optimisation process, quickly gain traction and position the new product efficiently.
